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Pro Food Blogging
at DIY Prices

A gorgeous, crazy easy, done-for-You food blog platform that’s lightning fast and SEO focused. It’s Wordpress at its best and easiest.

A shared love of food, beautiful design, and fast,
mobile-optimized websites.

We are food bloggers with years of experience in web and graphic design, WordPress development, and search engine and performance optimization. We know that a lot goes into building and managing your website. What if we told you that we will take care of all the dirty work… the hosting, backups, updates, security, and more… so that you can focus on creating and sharing your delicious recipes!

So What Exactly is CakePOP?

After running a successful food blog and building dozens of WordPress websites for other food bloggers I’ve had the chance to see what food bloggers struggle with when it comes to their websites. Food bloggers absolutely love to come up with new recipes, take incredible photos, and write amazing blog posts to share their creations with the world. Food bloggers do NOT love to figure out the whole website thing and then take care of all the maintenance that it requires. I totally get that! We are foodies, not web designers and developers. 

That’s why we built CakePOP! With CakePOP you can get your own professionally designed food blog in under one day. You no longer have to deal with finding hosting for your website, installing WordPress, searching for a cookie-cutter theme, and researching and picking out the perfect plugins to show off your delicious recipes. It doesn’t stop there… we take care of all of the maintenance for your website, including backups, security, updates, and so much more! Now you can stop worrying about how to build your website and start doing what you enjoy, creating amazing recipes for all of us to try out and eat!!!

Professional Websites in Minutes

The CakePOP Starter Sites library enables you to start with a professionally designed, high-converting blog layout for you to customize and make your own. 

Drag & Drop Page Builder

Create a pixel perfect design without writing a single line of code. The CakePOP Page Builder gives you a simple, yet powerful, way to create your design visually. You can start with the Starter Sites to create any content layout or page layout you can imagine!

Instant Images

Instantly upload photos from Unsplash to your website without ever leaving CakePOP! This is the perfect tool for users who want to save time and frustration by finding images and adding them to their website directly from the admin dashboard.

Custom Color Palette

Create your own color palette consisting of nine colors that apply to your entire site, from your pages to your blog posts, and everything in between. Make a second or even third color palette and switch all the colors on your website in an instant!

Add Your Own Fonts

Choose from the 1,000+ fonts available or add your own font to put the final finishing touch to your custom website. Adding fonts is as easy as uploading an image!

Food Blogging Made Easy

Writing your blog posts and adding your recipes has never been easier. The easy blog post builder, along with WP Recipe Maker, make writing your blog and adding your recipe a piece of cake!

Blog Post Builder

Select Add New Post from your dashboard, give it a title, add a featured image, and start typing away for perfectly styled blog posts.

WP Recipe Maker

Every food blogger needs a way to create beautiful recipe cards. WP Recipe Maker Premium is the top-of-the-line tool for cards, and it comes with every subscription to CakePop!

Email template sample

Marketing Maximized

Take your food blog from 100 readers to 10,000+ monthly readers and beyond through the magic of marketing. From social media sharing, to incredible newsletters, to search enginge optimization, Cake Pop provides the tools you need.

Newsletters Galore

Reach and grow your audience with our drag-and-drop newsletter builder. Send an automatic email out to all of your subscribers each time you post a new recipe!
* 5,000 subscribers included

Social Sharing

Take social sharing to the next level with Cake Pop. Add social sharing buttons to 5 different locations, including a floating sidebar, above & or below your content, on your images, and more.

Stylish Popups

You’ll love our drag-and-drop popup builder. Create incredible looking popups, choose when and where they will appear, and grab your visitors attention with beautiful animation effects.

Search Engine Optimized

Quickly and easily optimize your website for Google and other search engines. Improve your social network sharing with Open Graph tags (for Facebook and Pinterest), Twitters cards, and more.

But wait... there's more!

At CakePop we are committed to giving you the best chance to succeed as a food blogger. We do even more to help you grow your business and hit the million viewer count!

Sell Your Next Cookbook

Sell your next cookbook, service, course, event, online class, live workshop, paid email series, and more! Accelerate your sales with order bumps, upsells, downsells, payment plans, and subscriptions.

Customer Service Supreme

Chat with us live, send us a message, or check out our comprehensive knowledge base (with videos!) without ever leaving the page. Our customer service lives in your dashboard, always ready to support you!

Maintenance Mode Activated

Don't forget the best part! We take care of all of the background maintenance for your website. Never worry again about backups, updates, security, and hosting. Focus on what you do best, writing amazing food blogs!

Don't wait another day...
your food blog is calling

New Food Blogger

  • 50,000 visitors per month
  • 2 User Accounts
  • Unlimited Pages
  • Unlimited Posts & Recipes
  • Popups
  • Social Sharing
  • Newsletters (5,000 subscribers)
  • $299 Set-up Fee
$39 /month

All Star Food Blogger

  • 100,000 + visitors per month
  • 50 User Accounts
  • Unlimited Pages
  • Unlimited Posts & Recipes
  • Everything in Professional Food Blogger
  • $599 Set-up Fee
Contact Us
*** Set-up fee includes size and set your logo, set your colors, type, and any other branding elements, add your photos, connect your social media profiles, assist with connecting your custom domain name, and launch your website. ***

Social Media Add-Ons

Need help managing your social media? We’ve got you covered!

Monthly Facebook Management- $350
Monthly Instagram Management- $400 
Monthly Pinterest Management- $450
All 3 Platforms- $1100
Monthly Email Newsletters- $300
Web Stories – 8 per month/$160 or 16 per month/$300

Design Add-Ons

Need a little more help getting your brand where you want it to be? 

We can help get you there!

Template Logo/Palette Design- $250
Page/Post Design- $400
Monthly Design Work- $435
Site Conversion/Migration- $1500+
Recipe Migration- Contact Us

Cheryl and Christina are a power team! They are knowledgeable, helpful, clear, and timely.  Whenever I need additional help with my business, I know I can count on them.  I have learned so much from both women and highly recommend their services.


Clean and Delicious

Cheryl and Christina are so organized. I love having my tasks in the hands of people who stay on top of the rules, know the guidelines, and are always innovating. I've seen great growth after trusting them with the social media for both of my sites.

Becky Hardin

The Cookie Rookie

Brought to you by the team behind 40 Aprons and 40 A.

Hi! I’m Cheryl Malik and I’ve been writing family-friendly, healthy recipes at 40 Aprons for over 10 years. In addition to creating healthy, paleo, and Whole30 recipes, I run a food blog virtual assistant agency called 40A. that helps other food bloggers grow their platforms by handling social media marketing, SEO updating, PR and brand management, and more! CakePop is my newest project to make starting and running your food blog easier than ever before! 

Start Your Food Blog Today!

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